Ambient Advertising Belfast

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Condor Community Services Ltd
028 90602168
50 Glendale
Belfast

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Concept
028 90667797
1 Wellington Park
Belfast

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Jellycommunications
028 90663663
24 College Gardens
Belfast

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Navigator Blue
028 90246722
The Baths
Belfast

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Poster Plan
028 90434838
60 Great Victoria Street
Belfast

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Foward Emphasis Ltd
028 90668515
15 Wellington Park
Belfast

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Rla
028 90664444
86 Lisburn Road
Belfast

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City Tv
028 90325564
Castle Lane
Belfast

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Poster Management Ni Ltd
028 90333714
5 City Link Business Park
Belfast

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A V Browne Advertising Ltd
028 90320663
46 Bedford St
Belfast

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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