Ambient Advertising Bedfordshire

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Technical Advertising
01582 878878
26-34 Liverpool Road
Luton

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Murphy Varley Ltd
01582 664045
4 Kensworth Gate
Dunstable

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Dunstable Leaflet Distributors
01582 451415
73 Markyate Road
Luton

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Media Network International
01296 682222
Liscombe Park
Leighton Buzzard

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Beswick Design Ltd
01582 450328
72 Elmwood Crescent
Luton

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Ledger Bennett Plc
01525 383883
Haywood House
Leighton Buzzard

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Associates Design & Advertising Ltd
01582 476112
52A-52B High St South
Dunstable

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Barracuda Film Ltd
01582 491909
Prospect House 17 Progress Park
Luton

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Media Line Ltd
01525 379735
23-25 Hockliffe Street
Leighton Buzzard

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Tradesmen Uk Ltd
01582 753012
139 Westmorland Avenue
Luton

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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