Ambient Advertising Battersea

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Claden Heeley Jones Mason
020 76759000
The Glassmill
London

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Billington Jackson Advertising
020 73510006
219A Kings Road
London

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Four Corners
020 79242666
9 Spice Court
London

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Ignis Advertising
020 73856677
525 Fulham Road
London

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Grasshopper Uk Ltd
020 73493030
500-533 Kings Road
London

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Gyrographic Communications
020 73511550
603 The Chambers
London

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Salmon Agency
020 79677967
70 St Johns Road
London

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Adbikes Media Ltd
020 77203222
Unit 17 London Stone Business Estate
London

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Thomas Partnership
020 77315080
Ferrymans
London

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Magic Lantern Productions Ltd
020 77389911
125 Bolingbroke Grove
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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