Ambient Advertising Battersea

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Media Reach Advertising Ltd
020 77513333
1 Fulham Business Exchange
London

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Thomas Partnership
020 77315080
Ferrymans
London

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Salmon Agency
020 79677967
70 St Johns Road
London

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Toucan Creative Ltd
020 72239745
Unit 1 Calico House
London

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Banner Corporation Plc
020 73492200
Harbour Yard
London

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Four Corners
020 79242666
9 Spice Court
London

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Projected Sponsorship Ltd
020 73516616
9 Radnor Walk
London

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Ideas Eurobrand Ltd
020 77381900
London House Great Eastern Wharf
London

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Blink Holdings Ltd
020 73765335
Studio 45
London

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Giro Group
020 73511550
Unit 603 The Chambers
London

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Ambient Advertising

Ambient advertising refers to almost any kind of out-of-the-home advertising which occurs on an unusual medium.

This includes placing advertising messages on sandwich bags, pizza boxes, hot air balloons, beer mats, and on the back of car park tickets. Objects that carry the advertising are known as ambient media.

Ambient advertising has increased in popularity over recent years due to advertisers’ dismay at the declining effectiveness of traditional advertising mediums. Initially some media outlets have expressed their concern regarding the ability of ambient advertising to establish itself as a viable long term form of advertising:

"Ambient advertising contains the seeds of its own destruction... because once the approach is copied and becomes commonplace, it ceases to surprise," Guardian, August 1997

However, a decade on and ambient advertising, whilst not taking off in a huge way, shows no sign of going away.

One criticism is that this form of advertising lacks accountability, as noted by Sunday Business all the way back in 1998:

"The genuine impact of ambient media is difficult to measure as it often takes TV and press coverage to attract wider public attention to it."

Whilst there is truth in this statement it is also identifying one of the major benefits of ambient advertising - it gets attention. Not only do consumers notice it but the media frequently does as well, thereby placing a small ground-roots marketing campaign in ...

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